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When Did We Stop Caring About Our Respondents? The mistreatment of survey participants in Market Research by Ariane Claire, Panel & Research Director, myCLEARopinion Insights Hub In market research, survey respondents play a crucial role as the...
Bridging the Gap: Tokenization and Remunerating Panelists in Market Research In the quickly evolving landscape of market research, the methodologies employed to gather and analyze data are undergoing significant transformations. Among these, the concepts...
In the world of business, complexity is often perceived as sophistication. Yet, the truth is far simpler than most would expect. Excelling in business doesn't require the cognitive leap of a rocket scientist. Instead, it's about the fundamental practice...
Clear Seas Research has unveiled an innovative visualization tool for analyzing "why" in openended questions, a breakthrough for datadriven insight gathering. This tool can parse, cluster, and colorcode verbatim responses, bringing out the narrative...
Recently, our team had the opportunity to demo ClearSeas.AI. During this demonstration, a notable topic of discussion emerged: how does one start using AI in market research, and are there any free services available for beginners? ClearSeas.AI uniquely...
In today's fastpaced business environment, storytelling has become a dominant tool in market research. This tool aids in translating complex information into a digestible, memorable, and compelling form. However, as we navigate the Information Age,...
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