Why Job Title Shouldn't Determine Who Qualifies for B2B Research
Job titles are labels; responsibilities are what people actually do. Why screening B2B research on title alone finds the wrong people, or nobody at all.
B2B market research logistics
The respondents generic panels can't reach.
Plant managers, spec-writing engineers, contractors, facility directors. myCLEARopinion sources, screens and fields the professionals a general panel prices as low incidence — across nine industry communities built one vertical at a time.
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324K
Verified B2B professionals
9
Industry communities
2006
Researching B2B since
1926
BNP Media serving industry since
Services
Take one piece, or hand us the whole project.
Most clients start with one thing and come back for the rest. Every service draws on the same profiled communities.
Panel · list rental
Quantitative Survey Sample
Respondents routed into your survey platform by redirect, with quota cells filled against your firmographics — title, plant size, spec authority — not approximated.
IDIs · focus groups
Qualitative Recruit
Hand-screened participants for online depth work, verified by voice before booking, with floaters held for every session so a drop is filled rather than absorbed.
Instrument build
Programming & Hosting
Your questionnaire built and hosted on Qualtrics with the logic real B2B studies need, tested properly, and wired straight to the panel.
Open-end capture
Video Surveys & Voice of the Customer
Recorded open-ends that keep the tone and jargon a text box strips out, returned as transcripts, coded themes and a cut reel.
End to end
Full Service Research Solution
Concept through final report on one statement of work: design, instrument, sourcing, fieldwork, weighting, tables and readout.
Live intent
IgniteDemand Dashboards
Survey results sitting next to live intent and engagement signal from the same audiences, so a tracker reading becomes an account list your demand team can work.
myCLEAReports
Syndicated research we fielded ourselves.
Vertical benchmarks and wave-over-wave movement, so a single study arrives with context around it. No repackaged government tables, no competitor round-ups assembled from search results. If we publish a number, we collected it.
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Latest Insights From myCLEARopinion
Research Measures. Models Predict. Why the Difference Matters.
Models estimate what people are likely to say. Research measures what they actually said. Why the distinction matters as synthetic respondents spread.
Before We Debate Synthetic Data, Can We Define It?
Synthetic data now describes at least five different methods. Until the term means one thing, the debate about whether it works cannot be settled.
Start here
Send us the screener. We'll tell you if it's feasible.
No obligation on a feasibility read: incidence estimate, achievable sample size, cost per complete and a realistic field window, usually back within one business day.