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Van Westendorp's Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service. The method involves surveying potential customers and asking them about cost and their willingness to...
By now, almost everyone has tried out the phenomenal new technology: ChatGPT3. GPT3 (short for "Generative Pretrained Transformer 3") is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT3 designed explicitly for chat applications....
We are often asked what our market research says is the best way to promote a B2B brand. When it comes to marketing a B2B brand, there is no onesizefitsall approach that works for every organization. To successfully promote a B2B brand, companies must...
Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is NaturalLanguage Processing services that provide automated analytics based on open...
I recently gave a presentation at the ISFA Conference, where we discussed research findings from a recent survey of homeowners and contractors. The results from homeowners presented showed a mixed bag of feedback; many homeowners cited contractors'...
Often we are asked what the purpose of surveybased research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands...
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