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A welldesigned survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product...
There's no denying that surveys have been invaluable for decisionmaking in business, academic research, and various other fields. As we surge into the Fourth Industrial Revolution era, the volume of survey data that organizations collect can be overwhelming....
Resilience is good in an everchanging business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty. In...
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed...
We are excited to announce the latest update to our market research dashboard now allows for splitscreen comparison of two plots simultaneously. This new feature is designed to provide an even more comprehensive and efficient way for our users to analyze...
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