Tag: Marketing Research | Page: 0 of 3
In the world of business, complexity is often perceived as sophistication. Yet, the truth is far simpler than most would expect. Excelling in business doesn't require the cognitive leap of a rocket scientist. Instead, it's about the fundamental practice...
Clear Seas Research has unveiled an innovative visualization tool for analyzing "why" in openended questions, a breakthrough for datadriven insight gathering. This tool can parse, cluster, and colorcode verbatim responses, bringing out the narrative...
Recently, our team had the opportunity to demo ClearSeas.AI. During this demonstration, a notable topic of discussion emerged: how does one start using AI in market research, and are there any free services available for beginners? ClearSeas.AI uniquely...
In today's fastpaced business environment, storytelling has become a dominant tool in market research. This tool aids in translating complex information into a digestible, memorable, and compelling form. However, as we navigate the Information Age,...
A welldesigned survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product...
Resilience is good in an everchanging business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty. In...
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed...
Van Westendorp's Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service. The method involves surveying potential customers and asking them about cost and their willingness to...
By now, almost everyone has tried out the phenomenal new technology: ChatGPT3. GPT3 (short for "Generative Pretrained Transformer 3") is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT3 designed explicitly for chat applications....
We are often asked what our market research says is the best way to promote a B2B brand. When it comes to marketing a B2B brand, there is no onesizefitsall approach that works for every organization. To successfully promote a B2B brand, companies must...
Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is NaturalLanguage Processing services that provide automated analytics based on open...
Often we are asked what the purpose of surveybased research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands...
Asynchronous research, one of the many of the trends that the Internet has introduced over the past 20 years, has accelerated under the global pandemic. Many B2B clients have become more comfortable using asynchronous tools. We thought reviewing the...
Our latest IPCT trends survey reveals respondents’ bipolar take on the economy. On the one hand, we see respondents increasingly worried about the economy. Only a tiny fraction, less than 4%, considered the current economy “not an area of concern.”...
When we undertake marketing research, we spend a lot of time worrying about sample. Do these questions sound familiar? “What’s the right sample size?” “How do I increase response rate to get the sample size I need?” “Is the data in my list accurate...
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