Tag: Marketing Research | Page: -1 of 3
A welldesigned survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product...
Resilience is good in an everchanging business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty. In...
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed...
Van Westendorp's Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service. The method involves surveying potential customers and asking them about cost and their willingness to...
By now, almost everyone has tried out the phenomenal new technology: ChatGPT3. GPT3 (short for "Generative Pretrained Transformer 3") is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT3 designed explicitly for chat applications....
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