Tag: Marketing Research | Page: 2 of 3
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed...
Van Westendorp's Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service. The method involves surveying potential customers and asking them about cost and their willingness to...
By now, almost everyone has tried out the phenomenal new technology: ChatGPT3. GPT3 (short for "Generative Pretrained Transformer 3") is a language generation model developed by OpenAI, and ChatGPT is a variant of GPT3 designed explicitly for chat applications....
We are often asked what our market research says is the best way to promote a B2B brand. When it comes to marketing a B2B brand, there is no onesizefitsall approach that works for every organization. To successfully promote a B2B brand, companies must...
Market Research project managers have been presented with various unique tools to help us better provide insight deliverables to decision makers. One of the toolsets is NaturalLanguage Processing services that provide automated analytics based on open...
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