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Recently, our team had the opportunity to demo ClearSeas.AI. During this demonstration, a notable topic of discussion emerged: how does one start using AI in market research, and are there any free services available for beginners? ClearSeas.AI uniquely...
In today's fastpaced business environment, storytelling has become a dominant tool in market research. This tool aids in translating complex information into a digestible, memorable, and compelling form. However, as we navigate the Information Age,...
A welldesigned survey can reveal the cognitive biases and heuristics that steer consumer decisions, shedding light on unpredictable and predictable behaviors. Researchers can leverage this understanding to anticipate market responses, refine product...
There's no denying that surveys have been invaluable for decisionmaking in business, academic research, and various other fields. As we surge into the Fourth Industrial Revolution era, the volume of survey data that organizations collect can be overwhelming....
Resilience is good in an everchanging business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty. In...
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
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