Tag: B2b | Page: 0 of 2
Clear Seas Research has unveiled an innovative visualization tool for analyzing "why" in openended questions, a breakthrough for datadriven insight gathering. This tool can parse, cluster, and colorcode verbatim responses, bringing out the narrative...
Resilience is good in an everchanging business landscape, but antifragility is better. A concept popularized by Nassim Nicholas Taleb, antifragility refers to the ability of a system to improve and strengthen under stress, change, and uncertainty. In...
Dozens, if not hundreds, of market research teams across the globe have now adopted some technologyaided survey design, openended verbatim interpretation, or insights generation using ChatGPT or other AI technology. Thousands of people have signed up...
The rapid advancement of artificial intelligence (AI) has revolutionized various industries, including the B2B market research sector. AI has become an indispensable tool for businesses to collect, analyze, and interpret data used in making informed...
Van Westendorp's Price Sensitivity Meter (PSM) is a popular market research technique used to determine the optimal price for a product or service. The method involves surveying potential customers and asking them about cost and their willingness to...
We are often asked what our market research says is the best way to promote a B2B brand. When it comes to marketing a B2B brand, there is no onesizefitsall approach that works for every organization. To successfully promote a B2B brand, companies must...
Often we are asked what the purpose of surveybased research is. After all, a brand often wants to send their sales message to potential buyers of their products; why waste time speaking with them about anything other than just selling the product? Brands...
Asynchronous research, one of the many of the trends that the Internet has introduced over the past 20 years, has accelerated under the global pandemic. Many B2B clients have become more comfortable using asynchronous tools. We thought reviewing the...
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