Tile & Stone Installation Trends – Professionals + Homeowners Report

Download our comprehensive report on tile and stone installation trends to stay ahead in the industry, with detailed knowledge of the latest practices, homeowner preferences, and market dynamics. This report provides valuable information from a diverse group of professionals and homeowners, helping you understand material preferences, project types, labor costs, and purchasing behaviors to optimize your business strategies and enhance your service offerings.

Why Download this Report?

  • Stay ahead in the tile and stone industry with our comprehensive report on installation trends. This invaluable resource provides detailed insights into the latest industry practices, homeowner preferences, and market dynamics. The report is based on data collected from a diverse group of industry professionals and homeowners, including contractors, subcontractors, installers, builders, architects, designers, specifiers, dealers, and homeowners. It highlights current trends, challenges, and opportunities across various sectors of the tile and stone market. Gain a deeper understanding of material preferences, project types, labor costs, and purchasing behaviors to optimize your business strategies and enhance your service offerings.

Who Should Read this Report?

  • Contractors, Subcontractors, and Installers: To refine installation techniques and align with industry best practices.

  • Architects, Designers, and Specifiers: Seeking data-backed insights to enhance material selection and design strategies.

  • Dealers and Distributors: To understand customer preferences and develop targeted inventory and sales strategies.

  • Product Managers and Developers: Designing products that meet current market needs and emerging trends.

  • Vice Presidents, Directors, and Managers: Gaining strategic insights into market trends for effective planning and decision-making.

  • Builders and Developers: Staying informed about material trends and installation practices to improve project outcomes.

  • Business Development, Marketing Professionals, and Sales Teams: To better understand industry demands and develop targeted marketing strategies.

  • Industry Consultants, Advisors, and Business Strategists: Identifying growth opportunities and aligning business strategies with market trends.

  • Manufacturers and Suppliers: Aligning product offerings with the latest industry demands and trends.

  • Homeowners and DIY Enthusiasts: To gain insights into popular tile and stone materials and understand current trends in home renovations.

  • Interior Designers and Home Decorators: Seeking data-backed insights to recommend the best materials and design strategies to clients.

  • Real Estate Professionals and Property Developers: Gaining insights into materials that enhance property value and appeal to potential buyers.

Study Objectives

  • Identify the types of tile and stone products commonly used in the industry and residential settings.

  • Understand the various roles involved in the decision-making process for tile and stone projects.

  • Analyze trends in residential and commercial installations, including new constructions and remodeling projects.

  • Evaluate the influence of different stakeholders, such as contractors, designers, and homeowners, in material selection.

  • Determine average labor costs for installing various tile and stone products.

  • Assess the purchasing behaviors and brand preferences of industry professionals and homeowners.

  • Investigate the recruitment and retention strategies within the industry to address workforce challenges.

  • Evaluate the importance of factors such as sustainability, brand reputation, and aesthetic appeal in homeowners' decisions.

  • Investigate how homeowners choose contractors and the factors that influence their decisions.

Methodology

  • Professionals: The data for this report was collected through online surveys completed by active, qualified subscribers to the print, digital, and/or eNewsletter of TILE, FLOOR Trends & Installation, Stone World, Architectural Record, Engineering News-Record, and members of the myCLEARopinion Panel. These respondents are involved in the specification, selection, and/or installation of materials for flooring, countertops, backsplashes, or shower walls in homes, buildings, or other structures that utilize tile and stone. Data was collected from July 23 - August 7, 2024.

  • Homeowners: The data for this report was collected through online surveys completed by active, qualified members of the myCLEARopinion Panel who are homeowners/property owners and who have been involved in selecting, purchasing, or installing tile and stone products. Data was collected from July 23 – July 26, 2024.

Data Analysis

  • We use SPSS, a statistical software package, to tabulate all closed-ended numerical data, while open-ended questions are either summarized, coded, or included as written by respondents. Data is presented in graphic and tabular formats, detailing the number of respondents for each question. Sample sizes may vary throughout the report due to skip logic, data cleaning, or missing responses, and some totals may not equal 100% due to rounding. Key metrics include the mean (arithmetic average) and median (middle value of responses). Net values, such as top 2 box scores, may not match individual percentages due to rounding. Sample sizes are indicated as 'n=xx,' with sizes of 30 or more considered statistically reliable, while those below 15 are interpreted directionally. Statistical significance is highlighted at a 95% confidence level, showing results that are likely not due to chance. Significant differences between response options are clearly indicated in the report.

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