Download our Homeowners Report to stay informed about the latest tile and stone installation trends, homeowner preferences, and market demands for residential projects.
Why Download this Report?
Stay informed about the latest tile and stone installation trends with our comprehensive Homeowners Report. This valuable resource provides in-depth insights into the preferences, purchasing behaviors, and project types of homeowners involved in tile and stone installations. Based on data collected from a diverse group of homeowners, this report sheds light on current trends, challenges, and opportunities in residential tile and stone projects. Whether you are a homeowner planning a renovation or new construction, or a professional seeking to understand homeowner preferences and market demands, this report will help you make informed decisions that align with current trends and enhance the value and aesthetics of homes.
Who Should Read this Report?
Homeowners and DIY Enthusiasts: To gain insights into popular tile and stone materials and understand current trends in home renovations.
Interior Designers and Home Decorators: Seeking data-backed insights to recommend the best materials and design strategies to clients.
Contractors and Remodelers: To understand homeowner preferences and align your services with market demands.
Real Estate Professionals and Property Developers: Gaining insights into materials that enhance property value and appeal to potential buyers.
Retailers and Distributors: To better understand customer preferences and adjust inventory and sales strategies accordingly.
Product Managers and Developers: Designing products that meet the evolving needs of homeowners and the latest design trends.
Business Development, Marketing Professionals, and Sales Teams: To target the homeowner market effectively with data-driven strategies.
Manufacturers and Suppliers: Aligning product development and offerings with homeowner preferences and emerging trends.
Study Objectives
Identify the types of tile and stone products most commonly used in residential settings.
Understand the purchasing behaviors and decision-making processes of homeowners regarding tile and stone installations.
Analyze trends in home renovations, including kitchen and bathroom remodels, new home construction, and outdoor projects.
Evaluate the influence of different stakeholders, such as contractors and designers, in material selection.
Determine the costs associated with tile and stone projects, including product and installation expenses.
Assess the importance of factors such as sustainability, brand reputation, and aesthetic appeal in homeowners' decisions.
Investigate how homeowners choose contractors.
Methodology
The data for this report was collected through online surveys completed by active, qualified members of the myCLEARopinion Panel who are homeowners/property owners and who have been involved in selecting, purchasing, or installing tile and stone products. Data was collected from July 23 – July 26, 2024.
Data Analysis
We use SPSS, a statistical software package, to tabulate all closed-ended numerical data, while open-ended questions are either summarized, coded, or included as written by respondents. Data is presented in graphic and tabular formats, detailing the number of respondents for each question. Sample sizes may vary throughout the report due to skip logic, data cleaning, or missing responses, and some totals may not equal 100% due to rounding. Key metrics include the mean (arithmetic average) and median (middle value of responses). Net values, such as top 2 box scores, may not match individual percentages due to rounding. Sample sizes are indicated as 'n=xx,' with sizes of 30 or more considered statistically reliable, while those below 15 are interpreted directionally. Statistical significance is highlighted at a 95% confidence level, showing results that are likely not due to chance. Significant differences between response options are clearly indicated in the report.