The Roofing Contractor Roofing Report + Homeowner & Contractor Study provides comprehensive insights into the roofing industry, examining market trends, consumer expectations, and contractor practices to help identify growth opportunities and address industry challenges.
Why Download this Report?
The Roofing Contractor Roofing Report + Homeowner Study, conducted by Roofing Contractor and myCLEARopinion Insights Hub, offers a comprehensive analysis of the roofing industry, capturing both successes and challenges while providing insights into the year ahead. This report also explores homeowners' thoughts and expectations throughout the roofing consumer journey and evaluates current practices and offerings from contractors to see if they align. By downloading this report, you will gain valuable insights into roofing sales trends, workforce and labor issues, revenue distribution across product categories, and the adoption of cutting-edge technologies. This detailed examination of both residential and commercial sectors equips you with the insights needed to make informed decisions, identify growth opportunities, and stay ahead of industry challenges. You also will gain a deeper understanding of the roofing market from both consumer and contractor perspectives, enabling you to identify gaps, enhance services, and better meet customer needs.
Who Should Read this Report?
This report is essential for a diverse range of professionals and stakeholders in the roofing and construction industries, including:
Roofing Contractors: To understand market trends and enhance business strategies and understand homeowner expectations and improve service offerings.
Manufacturers and Suppliers: To align product development with market needs.
Business Strategists and Consultants: To identify growth opportunities within the roofing sector.
Financial and Insurance Professionals: To understand pricing and risk factors in the roofing market.
Marketing and Sales Teams: To develop targeted strategies that resonate with homeowners and contractors.
Study Objectives
Objectives of this research are to evaluate the state of the roofing market by identifying current issues and future trends. Specifically, this research seeks to identify:
• Roofing sales trends
• Workforce/Labor issues including hiring methods, use of subcontractors, employee training
• Share of sales revenue attributed to various roofing product categories
• Perceived industry challenges
• Adoption of technology in roofing, including drones, wearables, cloud services, IIoT, automation/digitalization, and more
• Differences between the commercial and residential roofing industry
• Gather information from Homeowners that can better equip roofing Contractors
o Important attributes in the company/contractor selection decision
o Pricing and financing expectations
o Insight into the purchase process
o Gauge Contractor thoughts on the topics above to compare and contrast to Homeowner expectations
Methodology
Contractors:
Online surveys completed with active, qualified subscribers to digital and/or eNewsletters of Roofing Contractor and myCLEARopinion panel, who indicated their primary business is a roofing contracting firm and are involved with one of the evaluated roofing product categories. Data collected September 11 – 20, 2023
Homeowners:
Online surveys completed with members of the myCLEARopinion panel who are involved in decisions surrounding roofing at their residence. Data collected September 8 – 14, 2023
Data Analysis
We use SPSS, a statistical software package, to tabulate all closed-ended numerical data, while open-ended questions are either summarized, coded, or included as written by respondents. Data is presented in graphic and tabular formats, detailing the number of respondents for each question. Sample sizes may vary throughout the report due to skip logic, data cleaning, or missing responses, and some totals may not equal 100% due to rounding. Key metrics include the mean (arithmetic average) and median (middle value of responses). Net values, such as top 2 box scores, may not match individual percentages due to rounding. Sample sizes are indicated as “n=xx,” with sizes of 30 or more considered statistically reliable, while those below 15 are interpreted directionally. Statistical significance is highlighted at a 90% confidence level, showing results that are likely not due to chance. Significant differences between response options are clearly indicated in the report.