Purchase this report to gain comprehensive insights into contractor awareness, preferences, satisfaction, and brand loyalty within the residential HVAC market, while also understanding key factors influencing brand choice and market trends over time.
Study Objectives
Identifying which residential HVAC brands contractors are aware of on an aided and unaided basis.
Understanding which residential HVAC brands contractors currently offer, and which are considered to be their primary, secondary, and tertiary brands.
Gauging contractors’ brand satisfaction among primary and secondary brands.
Identifying which residential HVAC brands contractors are most likely to recommend.
Exploring which product and non-product related factors are most important to contractors when deciding which residential HVAC brand to use.
Measuring how likely contractors are to switch brands, and identifying the reasons for the switch.
Trending market changes over time.
Reveal Insights
The overall purpose of this study is to measure brand awareness of residential heating/cooling equipment.
Target Audience
Contractors in the residential HVAC industry involved in purchasing decisions of heating/cooling equipment for their company.
Methodology
Target Audience Identification: The study targeted contractors in the residential HVAC industry involved in purchasing decisions of heating/cooling equipment for their company.
Sample Source: Participants were sourced from subscribers to The NEWS, Plumbing & Mechanical, PM Engineer, Engineered Systems, and SNIPS, as well as members of myCLEARopinionpanel and a trusted panel partner to ensure that respondents had relevant industry experience and insights.
Survey Method: The research was conducted through an online survey, allowing for efficient data collection and the ability to reach a wide geographical area of participants.
Total Completes: The study achieved a total of 409 usable survey completions after data cleaning.
Incentive: Respondents were offered access to the results of the study as an incentive, encouraging participation and engagement with the research.
Fieldwork Timing: The data collection took place from March 5-25, 2024, providing a snapshot of industry perspectives during this period.
Data Analysis
Closed-ended Questions: Numerical data from closed-ended questions was tabulated using SPSS (Statistical Package for the Social Sciences), a standard statistical software package for data analysis.
Open-ended Questions: Responses to open-ended questions were summarized, coded, or included as written, to capture a range of qualitative insights.
Presentation: The results were presented in graphical and tabular formats, detailing the responses and making the data accessible and understandable.
Quality Controls: The methodology included steps to ensure data quality, such as data cleaning and the use of skip logic in the survey to address irrelevant questions to certain respondents. Additionally, sample sizes for specific questions were carefully monitored, with caution advised for interpreting results from small sample sizes (less than 30 respondents).
This report also was published in 2023, 2022, 2021, and 2020. If you have questions or wish to purchase past published reports, please contact us using our contact us form at: https://www.myclearopinioninsightshub.com/contact