Download the Residential HVAC Brand Awareness CLEAReport to understand brand preferences, loyalty, and key factors influencing HVAC contractors' choices in the residential heating and cooling industry.
Why Download this Report?
Stay ahead in the residential HVAC industry with our comprehensive Residential HVAC Brand Awareness CLEAReport. This invaluable resource provides detailed insights into HVAC contractors’ brand preferences and offerings, helping you make informed decisions and stay competitive. The report is based on data collected from a diverse group of HVAC professionals, including installers and contractors. It highlights key trends, challenges, and opportunities across the residential heating and cooling market. Gain a deeper understanding of which brands are most trusted, what factors influence brand selection, and how brand loyalty is evolving in this critical industry sector.
Who Should Read this Report?
Vice Presidents, Directors, and Managers: In Engineering, Planning, Sales, Business Development, Human Resources, and Operations who oversee or influence brand selection and strategic planning in the residential HVAC market.
HVAC Contractors and Installers: To refine brand offerings and align with industry trends and best practices.
Product Managers and Developers: Designing HVAC products that meet current market needs and emerging trends in brand preferences.
Dealers and Distributors: To understand contractor preferences and develop targeted inventory and sales strategies.
Business Development and Marketing Professionals: To better understand industry demands and develop targeted marketing strategies based on brand loyalty and contractor preferences.
Manufacturers and Suppliers: Aligning product offerings with the latest contractor demands and trends in the residential HVAC market.
Industry Consultants, Advisors, and Business Strategists: Identifying growth opportunities and aligning business strategies with market trends in HVAC brand preferences.
Study Objectives
Identify Brand Awareness and Offerings: Determine which residential HVAC brands are top of mind for contractors, and which they currently offer as their primary, secondary, and tertiary options.
Analyze Brand Loyalty: Understand which residential HVAC brands contractors are most likely to recommend.
Evaluate Influencing Factors: Identify the product and non-product-related factors that most influence contractors' decisions when choosing a residential HVAC brand.
Assess Brand Switching Tendencies: Explore how likely contractors are to switch brands and the key reasons behind such decisions.
Methodology
The data for this report was collected through online surveys completed by active, qualified subscribers to The NEWS, Plumbing & Mechanical, PM Engineer, Engineered Systems, and SNIPS, as well as members of myCLEARopinion panel and a trusted panel partner. These respondents are contractors in the residential HVAC industry involved in purchasing decisions of heating/cooling equipment for their company. Data was collected in March 5-25, 2024.
This report was also published in 2023, 2022, 2021, 2020, 2019. If you have questions or wish to purchase past published reports, please contact us using our contact us form at: https://www.myclearopinioninsightshub.com/contact
Data Analysis
We use SPSS, a statistical software package, to tabulate all closed-ended numerical data, while open-ended questions are either summarized, coded, or included as written by respondents. Data is presented in graphic and tabular formats, detailing the number of respondents for each question. Sample sizes may vary throughout the report due to skip logic, data cleaning, or missing responses, and some totals may not equal 100% due to rounding. Key metrics include the mean (arithmetic average) and median (middle value of responses). Net values, such as top 2 box scores, may not match individual percentages due to rounding. Sample sizes are indicated as 'n=xx,' with sizes of 30 or more considered statistically reliable, while those below 15 are interpreted directionally. Statistical significance is highlighted at a 95% confidence level, showing results that are likely not due to chance. Significant differences between response options are clearly indicated in the report.